Undergraduate Edition 2019-2020

MUS 319 Music Merchandising & Marketing

Covers the techniques and methods of salesmanship and marketing. Focuses on an in-depth examination of the principles of successful music manufacturing, marketing, planning, budgeting, retailing, promoting, and inventory selection.

Credits

3

Prerequisite

Junior status, MUS 202, MUS 209.

Offered

F (Music Majors Only)