Undergraduate Edition 2019-2020

PESM 311 Sport Marketing and Promotion

Examines competitive market strategies as they apply to the sport industry. Emphasizes the relationship between sport products and sport markets.

Credits

3

Prerequisite

class='sc-courselink' href='/en/2019-2020/Undergraduate-Edition/Course-Descriptions/PESM-Sport-Management-Course-Descriptions/100/PESM-110'>PESM 110 and MNGT 221, with a grade of C or higher